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We hear it all the time: “I need more traffic.” But in many cases, that’s not actually the problem. The real issue? People don’t trust you enough to book. And that trust—or

If you're a doctor, lawyer, or service-based professional, your time is everything. But these days, it can feel like marketing is taking more of it than your actual clients.

What Is Marketing Automation (And What It Isn't) Marketing automation uses technology to streamline repetitive marketing tasks and workflows. However, contrary to popular misconception, it's not about replacing the human element with robotic content.

In today's rapidly evolving digital landscape, Detroit small businesses face both unprecedented challenges and remarkable opportunities. As we navigate through 2025, staying ahead of digital marketing trends isn't just beneficial, it's essential for survival and growth.

SEO remains an essential pillar of digital marketing. However, knowing its importance doesn’t automatically equip businesses to leverage it

What makes certain social media campaigns so successful? Leading brands like Wendy’s, Spotify, and Dove have unlocked strategies that drive

As we head into the final quarter of 2024, it's time to shift gears and set the stage for a successful new year. If you're looking to elevat

As humans, we are wired to respond to stories. From ancient myths and legends to modern-day movies, stories have captivated us and held our

In today’s competitive marketplace, business partnerships aren’t just about streamlining operations or outsourcing tasks—they can play a cru

At Christa Stephens, we believe responsible marketing is key to building trust, loyalty, and long-term success. Ethics in marketing means be

In the dynamic world of social media, where attention spans are short and competition is fierce, crafting a campaign that stands out and res

In today’s fast-changing world of digital marketing and content creation, keeping up with new technology isn’t just helpful—it’s necessary t

To strengthen your brand and enhance customer conversations, create a stellar brand strategy with a focus on building a brand community. The

Google Ads and Facebook Ads are two popular ways for businesses to advertise. Both have different ways to reach new customers, and the best

Voice search is the process of using one's voice to perform an online search instead of typing. While traditional text-based searches focus

Data analytics is the key to unlocking valuable insights from raw data. Through automated processes and advanced algorithms, data analytics

Video content is an undeniable force in today’s marketing landscape. It’s engaging, dynamic, and can significantly

Green marketing is crucial due to the pressing environmental issues our planet faces, such as pollution and deforestation. With increased ec

Why create a site map when you know what needs to be placed on the page? It's like writing an essay or a blog, sometimes you get lost in...

Before you start looking for a mentor, it's important to think about what kind of relationship you want. It may be tempting to bring in...