If you’re running a busy practice, you’ve probably asked yourself: Should I invest more in SEO or double down on paid ads? Both channels promise results, but they work in very different ways. For time-strapped professionals, the real question isn’t just about visibility. It’s about return on investment (ROI). Which strategy delivers better value for your effort and budget? Let’s break it down.

You’re great at what you do, but can people find you? You’ve built a career on results. People trust your work. Your name is passed around in referrals. But here’s the thing: even word-of-mouth referrals still Google you before reaching out. And if what they find doesn’t match what they heard, they hesitate. That’s where SEO (search engine optimization) still plays a huge role. In 2025, SEO isn’t just about ranking high on Google. It’s about showing up right—with clarity, t