You’re great at what you do, but can people find you? You’ve built a career on results. People trust your work. Your name is passed around in referrals. But here’s the thing: even word-of-mouth referrals still Google you before reaching out. And if what they find doesn’t match what they heard, they hesitate. That’s where SEO (search engine optimization) still plays a huge role. In 2025, SEO isn’t just about ranking high on Google. It’s about showing up right—with clarity, t