At first, handling your marketing by yourself sounds easy. You post on social media, send emails, and reply to messages. It feels like you are saving money and staying in control. But soon you realise that these small jobs start adding up. You spend time writing captions, looking for photos, uploading posts, and checking results. These small things take away hours every week

What Is Marketing Automation (And What It Isn't) Marketing automation uses technology to streamline repetitive marketing tasks and workflows. However, contrary to popular misconception, it's not about replacing the human element with robotic content.