Before spending money on ads, learn the difference between paid ads vs organic marketing and what actually drives long-term growth

There’s a moment that happens in your first few years of running a business that no one really prepares you for. It usually comes after you’ve proven that what you do actually works. Because in your first few years, you’re building your offer, refining your positioning, figuring out your messaging, and trying to market your business all at the same time, most of your decisions become reactive rather than structured,