NAWBO GDC Achieves Remarkable Growth with Strategic Digital Marketing
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Meet NAWBO Greater Detroit Chapter
A PROFESSIONAL ASSOCIATION THAT EMPOWERS WOMEN BUSINESS OWNERS
The National Association of Women Business Owners - Greater Detroit Chapter (NAWBO GDC) serves as the premier organization for women entrepreneurs in the Detroit metro area.
Under the leadership of President Tenicia Maulden Tenicia Maulden and Director Barbara Duran, NAWBO GDC creates opportunities for women business owners to connect, grow, and succeed while advocating for systemic change in the business landscape.
WHAT THEY DO
Professional networking events and business development workshops
Advocacy for women entrepreneurs at local and national levels
Member spotlights and business promotion opportunities
Educational resources and mentorship programs
Community building among Detroit-area women business owners
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The Challenge
STRONG MISSION, LIMITED DIGITAL REACH
Before partnering with us, NAWBO Greater Detroit Chapter faced digital marketing challenges that limited their ability to serve their growing community effectively.
Inconsistency
Inconsistent social media presence during critical membership drive periods
1
Structure
Difficulty showcasing member success stories and business achievements effectively
2
Limited Capacity
Limited capacity to promote events and maintain engagement between meetings
3
Visibility
Competition from other professional organizations making it hard to stand out
4
Strategy
No clear strategy for communicating advocacy efforts and membership value proposition
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PHASE 1
Building a Digital Strategy That Drives Membership and Engagement
We developed a comprehensive social media strategy focused on elevating NAWBO GDC's visibility and demonstrating clear membership value, creating consistent touchpoints with current and prospective members throughout the year.
OUR APPROACH
Created a strategic content calendar featuring member spotlights and business resources
Developed event promotion campaigns with pre-event excitement and post-event recaps
Implemented advocacy messaging highlighting NAWBO's impact on women entrepreneurs
Established consistent brand voice across all digital platforms
Social Media Results
Before Campaign:
Follower count: 930+
Inconsistent posting schedule
Limited member engagement online
Minimal event promotion visibility
After Campaign:
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108% increase in follower growth (930+ to over 1,000+)
Consistent daily posting with strategic content mix
Significant increases in engagement metrics across all platforms
Higher registration rates and sold-out events
Strong geographic penetration with 375+ followers in Detroit alone
What We Did
OUR PROFESSIONAL ASSOCIATION GROWTH STRATEGY
Member-Centered Content That Builds Community
Featured successful NAWBO members and their business achievements
Behind-the-scenes content from networking events and workshops
Testimonials showcasing tangible membership benefits
Business resources and educational content for women entrepreneurs
Strategic Event Promotion That Delivers Results
Pre-event campaigns building anticipation for "Ladies Over Lunch" and "Boss Ladies Connect"
Post-event recaps demonstrating value and connections made
Sponsor visibility and partnership promotion
Advocacy Positioning That Establishes Authority
Content highlighting NAWBO's role in supporting women's business success
Messaging around systemic change and economic empowerment
Success stories demonstrating real impact on members' businesses
Clear communication of membership benefits and resources
PHASE 2
Expanding Regional Influence and National Recognition
In the second phase of our partnership, we focused on expanding NAWBO GDC's reach beyond Detroit while maintaining strong local engagement and community building.
IMPACT
Regional Growth: Expanding presence in Southfield, Warren, Farmington Hills, and surrounding Detroit metro areas
Event Success: Achieved sold-out status for major events including Top 10 Michigan Business Women Awards 2025 with Keynote Speaker Governor Gretchen Whitmer
Member Engagement: Higher rates of member-to-member connections at events
The Complete Results
HOW STRATEGIC DIGITAL MARKETING TRANSFORMED A PROFSSIONAL ASSOIATION
The comprehensive digital marketing strategy created measurable impact across all aspects of NAWBO GDC's mission, from membership growth to event success to advocacy reach.
Follower Growth
108%
Increase
Engagement Rates
Increase
Across all Platforms
Content Performance
Strong
Engagement
Geographic Reach
375+
Detriot Followers
Boss Ladies Connect
Consistent
sold-out networking events
Ladies Over Lunch
Increased
Attendance
New Member Interest
Measurable
Increase
Top 10 Awards 2025
Sold Out
Event with Governor
Partners of Golf Outing
Strong
Participation
Member Retention
Higher
Engagement rates
Value Communication
Clear ROI
demonstration
What Made This Work
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What Made This Work
AUTHENTIC MEMBER STORYTELLING
We positioned real NAWBO members as the heroes of our content strategy, creating authentic stories that resonated with prospective members while demonstrating tangible membership benefits.
VALUE-DRIVEN MESSAGING STRATEGY
Every piece of content was designed to answer the question: "What's in it for women business owners?" This approach positioned NAWBO GDC as an essential investment in entrepreneurial success.
STRATEGIC EVENT PROMOTION CYCLE
We implemented a proven three-phase approach for each event: build anticipation, provide day-of coverage, and showcase post-event value, maximizing visibility and demonstrating clear ROI.
Barbara Duran
DIRECTOR, NAWBO GDC
"I highly recommend this powerhouse for all of your digital marketing needs! Let Christa Stephens work her magic with your marketing plan so that you can truly EXPLODE your business in the 3rd and 4th quarters of this year and beyond."
