Mrs. Pruitt’s Cha Cha Builds a Specialty Food Brand With Explosive Social Media Growth
Meet Mrs. Pruitt’s Cha Cha
A Specialty Food Brand with Detroit Roots Mrs. Pruitt’s Cha Cha is more than a condiment—it’s a handcrafted gourmet relish with bold flavors inspired by tradition. As a Detroit-based specialty food brand, Mrs. Pruitt’s Cha Cha has earned recognition in the local food community and was even featured in the 2024 Super Bowl Swag Bags, showcasing its growing reputation on a national stage.
WHAT THEY DO
Produce gourmet specialty food products
Share authentic family-inspired recipes
Support local food culture in Detroit and beyond
Offer versatile condiments for home cooks and food lovers
The Challenge
GREAT PRODUCT, LIMITED ONLINE PRESENCE
Before partnering with Tymflo, Mrs. Pruitt’s Cha Cha faced the hurdles common to emerging specialty food brands:
Inconsistency
Inconsistent social media posting across platforms
1
Difficulty
Difficulty showcasing product versatility and appeal
2
Recognition
Minimal recognition in a competitive specialty food market
3
Presence
Need for stronger presence in Detroit and surrounding areas
4
Strategy
No clear strategy to engage their target demographic (women ages 35–54)
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PHASE 1
Building a Social Media Strategy That Scales Brand Awareness
We developed a social media strategy designed to elevate Mrs. Pruitt’s Cha Cha from a local favorite to a recognized specialty food brand.
WHAT WE DID
Implemented a consistent posting schedule on Instagram and Facebook
Created seasonal and holiday-themed campaigns
Shared behind-the-scenes stories of the brand and production process
Highlighted product versatility through recipe ideas and serving suggestions
Social Media Results
Before Campaign:
Inconsistent posting
Limited audience engagement
Minimal product storytelling
Low visibility in target markets
Likes
2
Average Likes per Post
Comments
0
Average Comments per Post
After Campaign:
Average Performance
2,400%
Daily Average Impressions
Growth
New Followers
Steady Growth
Posts
32+
Posts
Reach
5,100%
Posts Reach
Comments
300%
Comments
Likes
2,700%
Likes
Instagram Performance (Sep–Feb 2024):
32+ consistently scheduled posts
Up to 6,700% increase in impressions
Up to 5,100% growth in reach
Likes increased by 2,700%
Comments increased by 300%
Steady follower growth
Facebook Performance (Sep–Feb 2024):
Engaged users increased by 1,150%
Post impressions grew by 149%
Reaction Facebook Performance (Sep–Feb 2024) increased by 1,400%
Page & post engagements up by 1,250%
Steady acquisition of new page fans
Users
1,150%
Engaged Users
Engagement
1,250%
Page & Post Engagements
Performances
1,400%
Reactions
Impressions
149%
Impressions
Growth
New Fans
Steady Growth
What We Did
Visual Storytelling That Makes People Hungry
High-quality product photography
Recipe showcases and serving ideas
Customer testimonials and use cases
Local event coverage and brand highlights
Community Engagement That Builds Loyalty
Targeted engagement with Detroit food community
Partnerships and cross-promotions with local businesses
Demographic-focused content for women 35–54
Authentic two-way conversations with followers
Content Variety That Keeps Audiences Interested
Seasonal promotions and holiday campaigns
Behind-the-scenes brand stories
Recipe-focused content showing product versatility
Consistent mix of photos, videos, and carousels
PHASE 2
Building a Strong Local Presence With Room to Grow
We placed an intentional focus on Detroit and surrounding areas, building brand awareness where it mattered most while creating momentum for broader expansion.
IMPACT:
Strong penetration into Detroit’s local market
Expanded follower base into Warren, Grand Rapids, and other Michigan cities
Increased recognition of Mrs. Pruitt’s Cha Cha as a go-to local specialty food brand
The Complete Results
HOW SOCIAL MEDIA BUILT BRAND RECOGNITION AND COMMUNITY
Social Media Impact
6,700%
Impressions
Customer Loyalty
Improved
Repeat engagement
Followers
Consistent
Audience Growth
Post Reach
5,100%
Growth
Engagement
2,700%
Likes
300%
Comment
Geographic Focus
Strong
Detroit presence
Market Impact
Above
Avg. interaction rates
Brand Recognition
National
visibility
Community Building
Women 35–54
Primary Audience (Demographic Reach)
What Made This Work
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CONTACT: