How TymFlo Transformed Loving Locks Into a Client Magnet Through Smart Digital Design
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Meet Loving Locks
A HAIR SALON THAT PUTS CLIENTS FIRST
Loving Locks serves their community with professional hair services that make people feel confident and beautiful. Under Janelle Wilson's leadership, the salon team creates stunning transformations while building lasting relationships with every client.
WHAT THEY DO
Professional hair stylists
Hair transformations and makeovers
Personalized beauty consultations
The Challenge
AMAZING WORK, BUT NO ONE COULD SEE IT ONLINE
In 2022, Loving Locks had a problem many local businesses face. They were doing incredible work in the salon, but their digital presence didn't match their talent. Potential clients couldn't see what made them special.
Never Upgraded
Website looked like it was built years ago
1
Structure
Booking appointments was complicated
2
Inconsistency
No way to stay connected with clients
3
Visibility
Hard for new people to find them online
4
Strategy
Special offers had no platform to reach clients
5
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PHASE 1
Creating a Digital Showcase That Actually Works
TymFlo rebuilt Loving Locks' website from the ground up. We treated it like a digital storefront where every element had one job: help clients see the salon's amazing work and make booking simple.
OUR APPROACH
Photo galleries that tell transformation stories
Booking system that works in three clicks
Service pages that answer common questions
Contact information that's always visible
Design that looks great on every device
Digital Results
Website Performance Before
Basic business card website
Confusing booking process
Few photos of actual work
Low mobile traffic
Website Performance After
30% more online bookings
Longer time spent on site
Significant increase in mobile users
Higher conversion from visitor to client
Our Design Strategy
MAKING VISUAL IMPACT THE PRIORITY
Photography-Driven Layout
We designed the website around Loving Locks' best asset: their incredible before and after transformations. Every page uses these photos to show potential clients what's possible.
Large, high-quality transformation photos
Before and after comparisons prominently displayed
Service galleries organized by hair type and style
Real clients, real results approach
User Experience That Converts
We mapped out how potential clients think when looking for a salon and designed every page to answer their questions and guide them toward booking.
Services explained in plain language
Pricing displayed upfront
Stylist profiles with their specialties
Clear booking buttons on every page
Mobile-Optimized From Day 1
Since 70% of salon searches happen on phones, we built the mobile experience first, then adapted it for larger screens.
Fast loading times on all devices
Touch-friendly buttons and navigation
Easy scrolling through photo galleries
One-tap phone calling and booking
PHASE 2
Building Relationships Through Regular Communication
We created a monthly email program that keeps Loving Locks connected with their clients between visits. The focus was on being helpful, not pushy.
Email Program Results
Engagement Metrics
25% average open rate
3% click-through rate
95% retention rate (very low unsubscribes)
Growing subscriber base each month
PHASE 3
Content That Positions Them as Hair Care Experts
We developed a content strategy that went beyond just advertising services. The goal was to make Loving Locks the go-to resource for hair advice in their community.
CONTENT CATEGORIES:
Educational hair care guides
Style inspiration and trend reports
Client transformation stories
Seasonal beauty tips
The Complete Results
HOW DIGITAL STRATEGY CREATED REAL BUSINESS GROWTH
The website redesign and email program worked together to create a complete digital presence that supports every aspect of Loving Locks' business
Client Acquisition
Measureable
increase in first-time bookings
Booking Conversion
More
Appointmets booked
User Engagement
More
time spent browsing
Mobile Success
Improved
Mobile booking exp.
Client Retention
repeat appointment rates
Better
Engagement Rates
Above
Avg. Open Rates
Admin Efficiency
Less Time
Managing Bookings
Content Relevance
Low
Unsubscribe rates
List Growth
Consistent
subscriber increases
Service Expansion
More Client
Adding Services
Revenue Growth
Increase
in Monthly Bookings
What Made This Work
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Janelle Wilson
CEO LOVING LOCKS HAIR SALON
"Thank you for your work with my company has been exceptional. From initial concept to the final product, your attention to detail and creativity have truly elevated our online presence. I appreciate your dedication and expertise in bringing our vision to life."
