How TymFlo Helped Karma’s Treats Transform from a Side Hustle Into a Sustainable Community Enterprise
Company Overview
Karma’s Treats is a Detroit faith-based culinary enterprise dedicated to "Feeding Souls While Building a Sustainable Business." Led by founder Andrea Scott, the business specializes in signature chicken empanadas…a unique offering in the local market designed to provide authentic, satisfying meals to shift workers and community gatherings.
THE MISSION
Signature Chicken Empanadas : Providing a unique high: Providing a unique, high-quality Detroit staple
Faith-Based Service : Honoring a calling to serve the community through food.
Goal : Full income replacement ($35/hr) to transition into full-time entrepreneurship.
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The Problem
THE PROFITABILITY CRISIS: LOSING MONEY ON EVERY BITE
Karma’s Treats came to TymFlo through ProsperUs after applying for a technical service grant, recognizing that Andrea needed help building a sustainable and profitable business. Andrea had a product that everyone loved, but a business model that was financially unsustainable. Despite strong customer loyalty at her workplace, the business was losing money on every transaction.
Financial Leakage
Losing $32 per batch (Costs: $110 vs. Revenue: $78)
1
Broad Targeting
Attempting to serve everyone, leading to diluted marketing.
2
Operational Overwhelm
Offering too many menu items (smoothies, salads, cookies) instead of mastering her core product.
3
STEP 1
Strategic Foundation & Pricing Reset
TymFlo implemented a 12-week transformation plan centered on perfecting one signature product before expanding. We transitioned Karma’s Treats from "serving everyone" to targeting two high-value segments: Workplace Warriors and Community Connectors.
OUR APPROACH
The ''Big Mac'' Strategy : Focusing chicken empanadas as the primary menu. This strategy mirrors McDonald's approach of mastering one signature item before expanding. It helps streamline production, optimize pricing and make the business more recognizable
Pricing Optimization : Transitioning from a $6 loss-leader to a $9 premium-value price point.
Cost Engineering : Accurately measuring ingredients to reduce per-unit costs and eliminate waste.
How We Did It
COMPREHENSIVE BUSINESS IMPLEMENTATION & GROWTH STRATEGY
Tiered Customer Segmentation
We moved away from broad demographics to specific personas like "Workplace Whitney" (shift workers needing convenience) and "Community Carol" (event organizers needing reliable catering). This allowed for 60% more effective marketing messaging.
1
Customer Journey Mapping
TymFlo mapped the transition from Awareness to Re-purchase. We identified that "Workplace Warriors" respond to social media during commute hours, while "Community Connectors" require advance planning and faith-based alignment.
2
Financial Sustainability Plan
By increasing price points and optimizing production (moving from 13 to 15+ empanadas per batch), we turned a -$32 loss into a potential $77 profit per batch.
3
STEP 2
Technology Stack & Automation
To support Andrea’s busy schedule at Chrysler, we implemented a "Low-Touch, High-Impact" tech stack to handle the business while she focuses on the kitchen. We delivered Karma's Treat project as a weekly strategy dashboard to support her growth.
THE TYMFLO TECH STACK
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Beacons AI : A streamlined Link-in-Bio'' site for easy mobile ordering.
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Square : Professionalized payment processing and customer data management.
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Google My Business : Optimized for local Detroit search visibility.
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Automated Feedback : Systems to capture ''Social Proof'' from satisfied workers and ministry leaders.
The Impact
From Financial Sacrifice to Community Stewardship
Before Campaign:
Price Per Unit
$6
Profit Per Batch
-$32
Loss
Target Audience
Ages 14-49
Everyone
Menu Complexity
5+ Product
Categories
After Campaign:
Price Per Unit
$9
Profit Per Batch
$7-15
Profit
Target Audience
3 Focused Market Segments
Menu Complexity
1 Signature Product
Empanadas
THE RESULTS
If you’re working hard but not seeing the numbers reflect your effort, you need a Strategic Foundation. Book a discovery call with TymFlo. We’ll review where you are now and help you build a brand that supports where you’re going.
Ready to Turn Your Passion into a Profitable Powerhouse?