Integrity Shows gets massive results with a 680% Increase in Posting Frequency
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Meet Integrity Shows
AN EVENT MANAGEMENT COMPANY THAT BRINGS COMMUNITIES TOGETHER
An Event Management Company That Brings Communities Together
Integrity Shows serves the Detroit community with professional art fair management that connects local artists with art enthusiasts. Under Mark Loeb's leadership, the company creates memorable experiences while building lasting relationships between artists, vendors, and community members.
WHAT THEY DO
Art fair event management and coordination
Artist and vendor showcasing and promotion
Community event planning and execution
Local arts community development and support
The Challenge
GREAT EVENT, BUT LIMITED DIGITAL VISIBILITY
Before working with Tymflo, the Palmer Park Art Fair faced common event marketing challenges:
Inconsistency
Inconsistent social media posting during critical event preparation periods
1
Difficulty
Difficulty showcasing the diverse roster of participating artists effectively
2
Limited Capacity
Limited capacity to maintain audience engagement between events
3
Visibility
Competition from other local events making it hard to stand out
4
Strategy
No clear strategy for communicating event logistics to potential attendees
5
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PHASE 1
Building a Social Media Plan That Drives Attendance
We developed a complete event promotion strategy focused on growing awareness and encouraging attendance, starting weeks before the event and running through the weekend itself.
OUR APPROACH
Created a phased posting calendar for consistent, timely updates
Shared event highlights and attractions in engaging formats
Posted clear details on dates, times, location, and parking
Included weather updates and day-of information to help attendees plan
Social Media Results
Before Campaign:
Inconsistent posting
Low engagement and reach
Limited visual content of artists and vendors
Minimal use of targeted hashtags
Clicks
0
Post Clicks
Reactions
1
Reactions
Impressions
133
Impressions
Reach
125
Post Reach
Engagement
0.75%
Engagement Rate
After Campaign:
Posts
Social Media
680%
Posts
Reach
658%
Post Reach
Reactions
498%
Reactions
Shares
867%
Shares
Comments
4,600%
Comments
Engagement
4.99%
Engagement Rate
680% increase in posting frequency and consistency
658% growth in audience reach
498% increase in post reactions
4,600% increase in comments
867% increase in shares
What We Did
OUR EVENT PROMOTION STRATEGY
Artist Storytelling That Builds Personal Connections
Featured participating artists with their work and personal stories
Behind-the-scenes preparation content to build anticipation
Testimonials from past attendees and vendors
Community Engagement That Feels Genuine
Conversations about art and Detroit’s local scene
Quick responses to questions and comments
Strategic hashtags to tap into local interest groups
Partner promotions with sponsors and community organizations
Content Variety That Keeps People Interested
Artist spotlights, logistical info, and behind-the-scenes posts
Day-of event coverage with live updates and photos
A mix of formats: photos, videos, and carousels
PHASE 2
Keeping the Fair Top of Mind for the Local Audience
In the weeks leading up to the fair, we increased posting frequency to maintain momentum while keeping content relevant and varied.
IMPACT
Greater visibility for artists and vendors
Consistent event awareness in target cities: Detroit, Ferndale, Royal Oak, Southfield, Farmington Hills
Improved recognition of the Palmer Park Art Fair as a must-visit event
The Complete Results
HOW SOCIAL MEDIA STRATEGY CREATED REAL COMMUNITY GROWTH
The comprehensive social media strategy worked across multiple platforms to create a complete digital presence that supports every aspect of Integrity Shows' community mission.
New Community Engagement
Measureable
increase in first-time event attendees
Posting Consistency
680%
Increase in Content
User Engagement
More Time
interacting with content
Mobile Success
Improved
Engagement
Event Attendance
turnout rates for Palmer Park Art Fair
Better
Engagement Rates
Above
Avg. interaction rates
Admin Efficiency
Efficient
Communication
Content Relevance
Strong
Community response
Reach Growth
658%
increase in Reach
Artist Satisfaction
Better
Visibility & promotion
Revenue Growth
Increased
Event Success
What Made This Work
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