How TymFlo Helped Community-Focused Medical Provider Horizon Care Expand with a Patient-First Digital Approach
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Horizon Care Medical Group
Horizon Care Medical Group is a family medical practice serving their local community with preventative care and chronic disease management. Led by Dr. Anthony Spearman, the practice focuses on building strong patient relationships while delivering quality healthcare.
THE PRACTICE
Full-service family medicine
Preventative care specialist
Chronic disease management
Community-focused healthcare provider
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The Problem
HOW TO TURN EXCELLENT PATIENT CARE INTO DIGITAL GROWTH
When Horizon Care first approached TymFlo in 2022, they had a common healthcare practice problem: great patient care but almost no digital presence. They needed to connect with patients between visits and attract new patients online
Marketing
No email marketing system
1
Structure
Website functioned like a basic business card
2
Inconsistency
No consistent patient communication
3
Visibility
Poor online visibility
4
Strategy
Limited digital strategy
5
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STEP 1
Launch Email Marketing to Build Patient Relationships
TymFlo created Horizon Care's first-ever email marketing program. We developed bi-weekly newsletters that educated patients about health topics instead of just promoting services.
OUR APPROACH
Bi-weekly health newsletters
Educational content (seasonal health, wellness, nutrition)
Professional design matching their medical expertise
Focus on patient education, not promotion
Email Marketing Results
Early Campaign (July 2022)
35.6% open rate
1.3% click rate
395 subscribers
Open Rate
35.6%
Open Rate
Bounce
2.9%
Bounce Rate
Clicks
1.3%
Open Clicks
Unsubscribe
0.25%
Unsubscribe Rates
Recent Campaign (January 2024):
Open Rate
41.6%
Open Rate
Clicks
2.2%
Open Clicks
Bounce
0.81%
Bounce Rate
Unsubscribe
0.27%
Unsubscribe Rates
41.6% open rate
2.2% click rate
380-390 active subscribers
HOW WE DID IT
COMPREHENSIVE EMAIL MARKETING & PATIENT ENGAGEMENT STRATEGY
Educational Content Strategy
We created content that positioned Dr. Spearman as a trusted health advisor, not just a service provider. This approach built trust by providing value before asking for anything in return.
Seasonal health concerns (flu prevention, allergy management)
Wellness and mindfulness
Nutrition and healthy aging
Chronic disease management tips
Strategic Content Timing
Content was strategically timed to maximize relevance
and engagement
We sent flu prevention tips in September, not December,
ensuring patients received actionable health advice when
they needed it most.
Seasonal health topics aligned with calendar timing
Preventative care content delivered before peak periods
Year-round engagement through varied health topics
Consistent bi-weekly schedule to build user expectations
Professional Design and Branding
We developed professionally designed email templates that reinforced Horizon Care's medical expertise and trustworthiness. The visual consistency helped establish their authority in the healthcare space.
Clean, medical-grade design templates
Consistent branding across all communications
Mobile-responsive email layouts
Professional imagery and formatting
Patient-Centered Approach
Rather than focusing on services and promotions, we centered all content around patient needs and health
education.
This approach positioned Horizon Care as a valuable health resource, not just a service provider.
Health education over service promotion
Patient questions and concerns addressed proactively
Community health topics relevant to their patient base
Trust-building through consistent valuable information
STEP 2
Website Redesign for Better Patient Experience
We completely rebuilt Horizon Care’s website to do more than just display information, it was redesigned to truly serve their patients. The new site is mobile-responsive, making it easy to use on any device.
Patients can now book appointments quickly, find clear information about services, and navigate the site with ease. We also improved the website’s visibility on search engines, helping more people discover Horizon Care online.
Website Traffic Results
Before (July-October 2023)
49 organic Google visitors
35 direct visitors
215 total unique visitors
After (September-December 2024)
226 organic Google visitors (+360% growth)
115 direct visitors (+229% growth)
299 total unique visitors (+39% growth)
Mobile Optimization Impact
The new mobile-friendly design improved user experience across all devices, leading to higher engagement and more appointment bookings.
What We Did
WEBSITE DEVELOPMENT & USER EXPERIENCE OPTIMIZATION
Mobile-First Design Approach
We rebuilt the website with a mobile-first strategy, ensuring optimal performance across all devices. The responsive design automatically adjusted to different screen sizes, providing patients with a seamless experience whether they were browsing on their phone during lunch or on their computer at home.
SEO Implementation
We implemented comprehensive SEO strategies including optimized page titles, meta descriptions, and local search optimization. This technical foundation helped Horizon Care appear higher in search results when potential patients looked for family medicine services in their area.
UX & Navigation Enhancement
The site structure was completely reorganized based on patient journey mapping. We created intuitive navigation paths that guided visitors from initial interest to appointment booking, with clear service descriptions and easy access to contact information at every step.
Mobile Optimization Impact
The new mobile-friendly design improved user experience across all devices, leading to higher engagement and more appointment bookings.
Impact
Before
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After
FINAL STEP
Content Strategy That Builds Trust
Rather than simply promoting their services, we focused on educating Horizon Care’s patients about the health topics that mattered most to them. We created content around preventative care strategies, seasonal health tips, chronic disease management, and wellness and nutrition guidance.
This patient-centered, educational approach helped build trust and positioned Horizon Care as a reliable health resource in their community not just a place to visit when something goes wrong.
THE RESULTS
Transforming Digital Presence Into Business Growth
The combination of consistent email marketing, improved website experience, and educational content strategy delivered measurable results for Horizon Care.
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Business Impact
Qualified Lead Growth More patients finding and contacting the practice through digital channels.
Online Appointment Bookings Significant increase in patients using the website to schedule visits.
Practice Expansion Digital marketing success supported the opening of a second location in Southfield, MI.
Patient Retention Regular, valuable content helped existing patients stay connected between visits.
Client Success Stories
Real experiences from our satisfied clients around the world. Your trust, Our motivation
Growth
95%
Annual Growth Rate
Team Members
05+
Available Countries
User
5.0
5 Star Rating on Google
5.0
Testimonial
"TymFlo's automated marketing systems saved our practice 12 hours per week while increasing new patient inquiries by 32%. The best part? Once it was set up, it required almost no time from our staff."
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Dr. James William
Internal Medicine Specialist
