How Cheyanne Symone Built Momentum With Steady, Strategic Posting
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Meet Cheyanne Symone
A Native American Fashion & Jewelry Brand With a Mission Beyond Style
Cheyanne Symone is more than a fashion and jewelry brand… it’s a movement blending modern elegance with Native American heritage. Each piece honors cultural traditions while empowering women to express themselves with authenticity and confidence.
Featured on major TV shows and backed by a large, loyal following, Cheyanne Symone goes beyond style with storytelling, cultural pride, and meaningful connections.
WHAT THEY DO
Create fashion and jewelry collections inspired by Native American heritage.
Launch seasonal designs that combine craftsmanship with modern aesthetics.
Share stories rooted in culture, creativity, and authenticity.
Deliver personalized shopping experiences through digital innovation.
The Challenge
BEAUTIFUL COLLECTIONS, BUT LIMITED CUSTOMER ENGAGEMENT
Before working with Tymflo, Cheyanne Symone faced common fashion marketing hurdles:
Inconsistency
Inconsistent communication with customers
1
Difficulty
Limited ability to showcase new collections effectively
2
Recognition
Lower-than-desired repeat purchase rates
3
Presence
Struggled to stand out in a crowded fashion marketplace
4
Strategy
Needed to build stronger customer relationships beyond transactions
5
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PHASE 1
Building an Email Marketing Plan That Converts
We created a strategic email marketing program designed to keep the brand top-of-mind while driving consistent sales and loyalty.
WHAT WE DID
Developed branded, professionally designed templates reflecting the aesthetic
Created monthly newsletters with styling inspiration and product highlights
Launched targeted campaigns for seasonal collections, sales, and exclusives
Segmented content based on purchase history and subscriber behavior
Email Marketing Results
Before Campaign:
Infrequent, inconsistent email communication
Minimal segmentation and personalization
Low engagement and repeat sales
Open Rate
8%
Open Rate
Bounce
3.5%
Bounce Rate
Clicks
1%
Open Clicks
Unsubscribe
5%
Unsubscribe Rates
After Campaign:
Open Rate
38%
Open Rate
Clicks
0.84%
Open Clicks
Bounce
0.72%
Bounce Rate
Unsubscribe
0.00%
Unsubscribe Rates
25–35% average open rate (above fashion industry average of ~21%)
1–3% click-through rate on campaigns
Steady subscriber growth month-over-month
Measurable revenue directly tied to email campaigns
Styling guides, behind-the-scenes stories, and collection launches among top-performing content
What We Did
Brand Storytelling That Resonates
Introduced founder spotlights and behind-the-scenes creative process
Created emotional connection with brand values and vision
Shared lifestyle imagery that helped customers imagine products in their own wardrobe
Customer-Centered Personalization
Exclusive early access for loyal customers
Targeted offers and re-engagement campaigns for dormant subscribers
Clear, compelling CTAs driving traffic to product pages
Strategic Campaign Timing
Optimized send times based on customer engagement data
Seasonal and trend-driven campaigns aligned with buying behavior
Pre-launch sequences that boosted anticipation and sales
The Complete Results
HOW SOCIAL MEDIA BUILT BRAND RECOGNITION AND COMMUNITY
Email Marketing Impact
25-35%
(above average) Open Rate
Repeat Purchases
25%+
increase
Subscriber Base
Steady
increase in Growth
Product Launches
Successful
Impact
Customer Engagement
8-11%
Click Rate
Sales Growth
Measurable
Sales Revenue Directly From Campaigns
What Made This Work
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