How Tymflo Helped Bikini Bar Elevate Its Digital Presence With A High-Touch, Strategy-First Website Experience
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Company Overview
Bikini Bar is a boutique intimate skincare and hair removal studio based in Metro Detroit. Founded and operated by Ryan Barber, Bikini Bar is known for its refined aesthetic, consistency of care, and high-touch, relationship-driven client experience.
THE BUSINESS
Boutique hair removal and skincare studio
Founder-led, owner-operated services
Focus on consistency, expertise, and client trust
Premium, intimate environment designed for refined clientele
The Problem
TRANSLATING AN ELEVATED IN- STUDIO EXPERIENCE INTO A DIGITAL ONE
Ryan came to TymFlo through ProsperUs after applying for a technical service grant, recognizing that her website needed an update to better reflect the quality, care, and professionalism of her brand. She was using a platform that was difficult to manage and did not align with her target market.
Ryan wanted a digital presence that matched her in-person experience, supported future growth, and reached potential clients, even those using AI to search for businesses.
Content Clarity
Website content needed clearer structure and flow
1
Brand Alignment
Website functioned like a basic business card
2
Process Structure
Need for a strategic, organized process from intake to execution
3
Usability & Design
Desire for a platform that was both beautiful and easy to manage
4
STEP 1
Strategy-Led Website Planning and Intake
TymFlo began with a structured intake process to ensure clarity, alignment, and efficiency from day one. The full scope, timeline, and execution plan were explained in detail during the initial intake meeting.
OUR APPROACH
Strategic intake and discovery session
Clear documentation of scope and deliverables
Alignment on brand voice, tone, and visual direction
Platform selection focused on usability and scalability
This upfront planning ensured the project moved forward without delays or revisions caused by misalignment.
How We Did It
Clear Process and Communication
Every step discussed during intake was documented and followed through. This created confidence, transparency, and momentum throughout the project.
1
Platform-Driven Functionality
The website was built on Wix to give Bikini Bar a balance of design flexibility and operational ease. The goal was a site Ryan could confidently manage while maintaining a premium look and feel.
2
Design That Reflects the Brand
The design focused on clean layouts, polished visuals, and intuitive navigation to mirror the studio’s refined, high-touch environment.
3
STEP 2
Custom Template Development for Visual Cohesion
To ensure Ryan could maintain her new premium look, we developed a custom Wix website that balanced her original brand with a new, elevated aesthetic. This allowed for a professional, consistent online presence while providing all of the technology to support her business growth.
DESIGN IMPACT
Mobile-Responsive Design: Templates optimized for high-engagement social platforms.
Cohesive Branding: Every post, from holiday hours to market announcements, now carries the same premium visual standard and professionalism.
THE RESULTS
A Seamless Launch With Client-Approved Execution
The project was delivered exactly as outlined in the agreed scope, on time and without issues. All deliverables were completed and organized for easy access and long-term use.
Business Impact
Brand Alignment The website now accurately reflects Bikini Bar’s elevated, boutique positioning.
Operational Confidence Ryan has a functional, easy-to-manage website that supports daily operations and long-term growth.
Foundation for Growth The new site provides a professional digital foundation for future marketing, content, and expansion initiatives.
Ryan Barber
FOUNDER, BIKINI BAR
“Working with TymFlo was a seamless process! Very strategic, timely, and organized. The process was explained in detail during the intake meeting. Everything that was discussed and planned was executed with no delays or issues. The design of my website is absolutely beautiful, I love it! Also the functionality of Wix is top tier!”
If your brand delivers a premium experience in person but your digital presence doesn’t reflect it yet, TymFlo can help
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